Sophos leads the computer security industry in adopting this new marketing communication strategy by launching their own podcast last month. In their podcasts, experts will discuss and debate the latest malware threats, industry developments and long term security issues.

In the fourth podcast, Rootkits: What you need to know, Vanja Svajcer, Principal Virus Researcher at SophosLabs explains what rootkits are, how to protect against them and what to do if you think you have a rootkit on your computer.

Really, where else could you get such a relationship with your customers? And listeners who tune-in to the podcast should bond closer to the company compared to email newsletter or whitepaper.

Suddenly, those who are in the know can directly communicate with their prospects or customers rather than through their marketing and sales persons.

Go ahead, listen to the SophosPodcasts and feel the difference. All computer users should be able to learn to secure their computer starting today.
See also: Podcast Business Case.

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