Oneupweb has announced PodTractor, a new podcast tracking analytics service. PodTractor lets marketers measure podcast performance — metrics that allow them to make better decision on their podcast.

Being independent also means that podcasters don’t have to be tied to one podcast directory or advertising service.

“In order to capitalize on podcasting, marketers need to know if they are reaching their target audience, if listeners are subscribing to the series and much more. PodTractor provides that data for podcasters,” says Lisa Wehr, Oneupweb CEO.

Solid podcast metrics allow existing business who want to start podcasting to start immediately. Instead of monitoring about what your competitors do and how they do it, you can start watching your own numbers.

PodTractor features the following data:

• Summary series and episode overview — month, day, week
• Most popular series and episode — top downloads
• Visitors & downloads — which domains visited and what each downloaded
• Subscribers — non–subscriber downloads or dedicated subscriber
• Position in top search engine results for keyword topics
• Top podcast directory referrer — which directory is sending you the most listeners
• Running trend graphs — week to week and month to month to demonstrate increased downloads, subscribers and position improvement
• Visiting domains
• Top converting keyword searches by directory
• Loyalty tracking — organized by series and episode
• Partial downloads vs. completed downloads — abandonment statistics
• Number of subscribers by directory

Link: PodTractor.

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