Podcasts Hit the Real Mainstream
Posted by Hendry Lee in Podcast Advertising
Some of the biggest names in media have become involved with podcasts as they seek to keep pace with technology instead of falling behind, reports David Utter.
Mainstream media begin to adapt podcasts using different model. Clear Channel makes many podcasts of its shows available for free. They begin those podcasts with 15-second ad lead-in.
Clear Channel’s Premiere Radio Networks has started to experiment with a subscription model too. A monthly $7 fee gives members access to podcasts from Rush Limbaugh, Phil Hendrie, Art Bell, and others.
Disney, with its ABC and ESPN properties along with its own programming, has its podcasts freely available on Apple’s iTunes and Yahoo! Podcasts.
With Google and Yahoo! working on podcast, it is not impossible that in near future advertisers and podcasters will have contextual ad solution within podcasts.
Source: WebProNews.
See also: marketing with podcasts.
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