Podcasting is one of the Best Ideas of 2005 according to Business Week. There are all kinds of podcasts now available for you to choose. With more than 20,000 podcasts online, consumers have more choices than ever.

In the ideas related to podcasting:

Marketers, in particular, are struggling with ways to reach people in a world of foreground and background media — the latter being a fade-in, fade-out form that grabs consumers’ attention only occasionally. Think of the TV show that runs at a low hum while you work on a computer. Or the podcast that plays between telephone calls.

The challenge: projecting the effectiveness of any given message in this multilayered world. Perhaps background media should be priced lower than foreground media. A more radical thought: With multiple layers of media playing at once, we have 48 or more hours of media coming at us in a 24-hour time frame. What’s the business model for that?

The same with blogging, almost everyone can start a new podcast now but if you are going to implement this new medium to your business and marketing, you need a model that works.

Not all bloggers earn money from niche blogging. Only a few of them can use a blog to attract traffic, get new businesses and so on. Podcasting is no different but now at last people can create and perhaps more importantly, distribute content and compete with bigger media and companies out there.

Link: BusinessWeek Online.
Must read: Podcast Tutorial.

To easily receive updates on podcast and podcasting articles, subscribe to Podcasting Scout today.