Phychologically, voices have the potential to bond to the audiences stronger than plain old text. As trusted relationship is what encourage sales nowadays, especially on the Web, it puts the audiences in the right mood to buy.

Think of every podcast show as a mini sales message. You want to keep every single podcast the same quality, if not better than the previous ones. Why? Because you never know which podcast a first-time visitor will listen to. That very podcast may or may not make them decide to subscribe to your podcast feed.

Positive Perception is a Problem

In short, you want the listener to have a positive perception about your podcast. That’s how you could start building your credibility and authority.

Integrating a soft sell message is a good approach to selling in podcast because nevertheless you want as much exposure as possible to your product or service. Done right, this type of message should be seen as a recommendation and adds value to the entire podcast experience.

The problem is, in real world, it is almost impossible to build such a positive image in every listener’s mind. The reason is simple. A piece of information could possibly be a trash for one, and gold for others.

Get More Fishing Lines

Your podcast is a safe ground for listeners to gain informative advices on current industry happenings, tips, analysis and other “soft” sales pitch messages.

That means you can’t pitch your product in a way like most traditional advertisements, although you certainly want to apply techniques to help you build credibility and anticipation, encourage word of mouth and actions.

This is why you need to get more fishing lines in the pond. The first impression might not be great, but unless you capture your visitors in a way or another, they might have gone forever.

Some of the most common tactics include — but not limited to — offering special reports, free introductory teleseminars, email courses and probably some of your time.

In Conclusion

The more fishing lines you have in the pond, the better chance you are going to catch a fish. Each of them has its own tactics for it to work, but all of them are at least worth a serious consideration as they are obviously crucial to your bottom line.

Having different tactics in various situations allow you to deliver your sales and marketing messages in a way that is contextually targeted to the medium and expectation of the audiences.

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