When it comes to getting subscribers to your podcast, there is no single thing that you could do to get instant and endless stream of traffic and listeners.

Podcast promotion is about doing a lot of things right. People find your podcast through many ways from podcast directories, search engines, blog referrals, networking events, business cards, and so on.

Getting strangers to subscribe to your podcast is just the first step. The next thing is to engage the listeners long enough to get them interested in your product or service and hopefully become customers.

How do you engage listeners? In short the answer is to offer solid and meaningful content.

In podcasting, there is a strong factor — much stronger than it is in plain text communication — that influence the perception of your listeners. It is personality.

There are two school of thoughts regarding podcast personality.

The first one opines that podcast should have a unique personality. Not only that, but the personality also has to align well with the listeners for them to keep their subscription and tune-in to the podcast regularly.

True enough. Let’s take an example. In listening to a podcast, people are often multi-tasking. They intend to grasp as much information as possible while doing other — probably less brain-intensive — tasks. If a typical stranger murmur about something they don’t understand, they will wave good-bye.

That certainly happens. All the time.

On the other hand, podcasters who can interact lively with their listeners become more real, and for the audience to be more involved.

The second thought says that personality is far less important than having great content.

It is not that I am not bold in my opinion, but I also think this is true.

Personality is just that, personality. But, at the end of the day, it is content that makes people want more of your podcasts.

Personally, I love a content-packed and at the same time entertaining podcast, but the lack of the latter should not matter much because what I really want is to get something out of the podcast.

If I want entertainment, I can always sit in front of the TV.

Injecting personality into a podcast is important, but be yourself. Just remember that no one can satisfy every listener.

Publishing a podcast involves learning. You might get better in bringing the podcast into life but good and clean recording, snazzy music, and great content are also things you should pay attention to.

Lack of personality should not be a reason to postpone starting a podcast.

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