Simple is good. It could mean that people could grasp what you try to get across easily. Or is it?

When we are trying to attract audiences into reading or taking whatever action we want them to take, it is best if the message is simple. Especially on the Web, where people skim most of the time, you want to grab their attention with simple — but powerful — message.

People rarely stop to think about complicated messages. Perhaps you do it when reading an article or a book, but almost never when skimming for interesting things to read.

Once they read, you can slowly proceed to more advanced matters but first, keep it simple — or more precisely, clear.

Simplicity is not always good. Messages in its simplest form is not always the best. I read at least in one book that simplicity is the key to great offline and online copywriting.

I am afraid I have to disagree on this. Although it is still an integral factor in copywriting, it is no by all means the only thing that matters.

Given more information for clarity — as long as you keep them all simple — is preferred over merely simplicity.

If you have two products for your prospects to order from, give details on each product before having them select one. Merely displaying two products for simplicity won’t do it.

If we take it to the title of the podcast show and episodes, do it in a way that is not only simple but also clear and concise.

Let the title hints to the scanners about the content and teases the readers, but remember to use simple words to get your point across. In conclusion, simplicity and clarity can get along well in your podcast title.

Worth reading: Podcast Promotion Tips.

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