Forbes features an interesting view about podcasting in current article by Tom Taulli titled Podcasting Profits. Here are what highlights of the article that I find most interesting:

Stan Sorensenm, senior director of product management and marketing of Melodeo, believes there are four possible ways to monetize podcasting:

• Embedding advertising in the audio itself. Basically, this uses the traditional model of radio.
• Free and premium channels. This is how many content sites make money. There may even be subscription services, kind of like a magazine.
• An enterprise model. This would mean selling sophisticated products to major customers that would have special features, such as security.
• Advertising, which is currently the predominant approach.

Basically those are ways to directly gain profit from podcasting. There are other benefits of it from the marketing business point of views such as better visibility, branding, and others. But those are the topic of other posts.

Source: Forbes - Podcasting Profits.

See also: podcast promotion.

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