About.com, a popular Internet portal, has launched a health and fitness podcast, sponsored by AstraZeneca — a pharmaceutical company that makes Prilosec and Nexium heartburn and acid reflux medications.

The podcast is scheduled to be published every month, covering health topics such as heartburn and acid reflux.

The series is the first of its kind on About.com. Every podcast will be approximately three to five minutes long.

Currently there are six podcast show planned to go from August 2006 to January 2007.

“Podcasts provide an exciting new format for delivering trusted health information. Users can now choose to listen online or take the information with them,” said Marjorie Martin, general manager, ABOUT Health. “This series on heartburn and acid reflux disease should provide the millions of sufferers with the tools to better manage their condition.”

Getting to the right audience by tapping About.com sounds very smart. Don’t you think so?

Link: http://heartburnpodcast.about.com/. More examples of podcast business cases.

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