11% SMB Owners Plan to Feature Podcasting

Posted by Hendry Lee in Podcast News

According to ISP Interland’s Summer 2005 Small and Medium-sized Business Barometer, 11% of small business owners use or are interested in using podcasting as part of their online features. It even surpassed Really Simple Syndication (RSS) by a small 1% margin.

Small business website features podcasting

Here are a rundown of the numbers, in the order of the most popular to less popular:

E-mail marketing: 60%
Search engine optimization: 54%
Online coupons: 27%
Pay-per-click advertising: 20%
Blogs: 19%
Podcasting: 11%
RSS: 10%

Still from a related study released in Spring 2005, technological leads and strong productivity had topped as the greatest strengths of U.S. businesses, said small business leaders.

The use of new technology such as blog, RSS and podcast is on the rise. Are you ready to adapt that technology to your business?

Link: InternetNews.com.
See also: marketing with podcasts.

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